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BOAT IPO

DETAILS

Issue Period
To be Announced
Price Band
₹(xxx) ₹(xxx)
Issue Size
₹ –
Face Value
₹ – /
per equity share
Market Lot
(xxx)
shares

Listing On
 To be Updated

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I agree to receive communication from Marwadi Shares and Finance Limited through sms, whatsapp, email & call.

BOAT IPO

DETAILS

Issue Period
To be Announced
Price Band
₹(xxx) ₹(xxx)
Issue Size
₹ –
Face Value
₹ – /
per equity share
Market Lot
(xxx)
shares

Listing On
To be Updated

About Company

Imagine Marketing Limited is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021 (Source: RedSeer Report). The company has an offering of wide-ranging, high-quality and aspirational lifestyle-focused consumer products at accessible price points under its brands. 

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Competitive Strengths

  • One of the largest Indian digital-first brands with solidified market positions across multiple fast-growing product categories
  • Company’s flagship brand “boAt”, is a consumer brand with strong market positioning and a clear value proposition
  • Digital-first platform capabilities are targeted to enable growth and continue to allow building a presence across multiple consumer categories
  • Professional, founder-driven management team with deep industry expertise and track record, and an experienced consumer products CEO

Growth Strategy

  • Build on market leadership positions in existing core, fast-growing categories to accelerate growth
  • Expand presence into other adjacent product categories, either via existing brands or brand extensions, by creating new brands or through acquisitions
  • Continue to invest in building brands, including the flagship “boAt”, as well as brand communities to enhance consumer engagement
  • Diversify supplier and contract manufacturer network and invest in the “Make-In-India” initiative
  • Investing ahead of the curve in research and development capabilities and technology relationships to develop new and innovative products within existing as well as new categories
  • Expand into international markets primarily within its core audio and wearables categories
Disclaimer – The content on this page is made available on the basis of the DRHP (draft red herring prospectus) filed by Imagine Marketing Limited on 26th January 2022. The final content could change based on the Red Herring Prospectus (RHP) filed.
Images that are appearing in the content are taken from public domain.

FAQs

BOAT IPO issue size is Rs. 2,000 crores which has a fresh issue of Rs. 900 crores and offer for sale of Rs. 1,100 crores.

It is yet to be announced.

It is yet to be announced.

 It is yet to be announced.

The shares will be listed on the BSE and NSE.

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