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BOAT IPO
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About Company
Imagine Marketing Limited is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021 (Source: RedSeer Report). The company has an offering of wide-ranging, high-quality and aspirational lifestyle-focused consumer products at accessible price points under its brands.
Founded in 2013 and led by its flagship brand “boAt” launched in 2014, the company has established strong market positions in volume and value terms in India across multiple, high-growth consumer categories such as audio and smartwatch, as of September 30, 2021. The company seeks to identify fast-growing, lifestyle-oriented product categories with high consumer engagement and large market opportunities, and disrupt the incumbent industry landscape. The company endeavors to achieve this by launching distinctive and aspirational products having a clear value proposition at accessible prices that are specifically tailored for the Indian audience and marketed towards the rapidly emerging online audience of young, digitally-enabled and trend-conscious consumers in India.
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Competitive Strengths
- One of the largest Indian digital-first brands with solidified market positions across multiple fast-growing product categories
- Company’s flagship brand “boAt”, is a consumer brand with strong market positioning and a clear value proposition
- Digital-first platform capabilities are targeted to enable growth and continue to allow building a presence across multiple consumer categories
- Professional, founder-driven management team with deep industry expertise and track record, and an experienced consumer products CEO
Growth Strategy
- Build on market leadership positions in existing core, fast-growing categories to accelerate growth
- Expand presence into other adjacent product categories, either via existing brands or brand extensions, by creating new brands or through acquisitions
- Continue to invest in building brands, including the flagship “boAt”, as well as brand communities to enhance consumer engagement
- Diversify supplier and contract manufacturer network and invest in the “Make-In-India” initiative
- Investing ahead of the curve in research and development capabilities and technology relationships to develop new and innovative products within existing as well as new categories
- Expand into international markets primarily within its core audio and wearables categories
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FAQs
BOAT IPO issue size is Rs. 2,000 crores which has a fresh issue of Rs. 900 crores and offer for sale of Rs. 1,100 crores.
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The shares will be listed on the BSE and NSE.